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Established in 2015, Genevieve Sweeney has quickly become the go-to designer for her premium knitwear. With a passion for colour blocking and clean lines, her unique style bring premium knitwear to a wider audience. Genevieve is proud of her authentically British in her production methods, working with suppliers and manufacturers across the UK to make luxury mens and womenswear.


Genevieve’s stylish clothing range won her a Women in Business Award in 2016 awarded by Essex Big Business Boost.

Genevieve Sweeney sources her yarn from across the UK, working with the best suppliers to suit her striking designs. She specialises in unique yarn blends, including Alpaca yarn and merino cashmere.

Perhaps the most striking of Genevieve Sweeney’s creations are the hand intarsia jumpers, recognisable by their geometric patterns. This is a rare heritage skill originating from the Scottish borders, with each jumper requiring 14 hours to make.

With a background of working with high-end fashion houses, Genevieve experienced the mass manufacturing of premium clothing. After meeting artisan knitters in Scotland, witnessing their attention to detail and commitment to quality, Genevieve took the decision to base her label in the British Isles. Genevieve designs her clothes in Clavering, Essex, and is passionate about the ethical and sustainable merits of manufacturing in the UK.

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