It's been in the making for well over a year, but today we're finally pleased to announce that our first season is available to purchase! Today we release our first tranche, and there is plenty more to come in the following weeks to keep you kitted out throughout winter.
We've worked tirelessly over the last year to get everything in place so we can deliver what we set out to do. We feel passionately about the fashion industry in the UK, but to kick-start our mission to get more people buying British, we faced a number of challenges; some anticipated, some unexpected!
One of our biggest challenges was finding the right brands to work with. There are literally hundreds of British brands, but it's fair to say not all of them are equal. For example, it was disappointing to learn that a lot of big brands offshore their production for cost-saving measures, which often leads to a compromise on quality. Nevertheless, this just stoked our passion for finding the great manufacturers who choose quality over profit.
On our journey we are proud to have partnered with some fantastic brands. From the established names (Mackintosh, Private White VC, Gloverall, John Smedley) to the up-and-coming (Genevieve Sweeney, Yull, Baia Bags). We've already visited the factories for many of the brands, and watching the care and attention that goes into each garment really illustrates why we are so passionate about making in the UK.
Now we've reached this landmark, we're excited to see what happens next. We are grateful to our partners, friends and family who have encouraged us along the way. Next time I post, I hope I am able to tell you about more great landmarks.
Until next time, #ShopBritish!