From Ed Sheeran to David Beckham, Private White V.C. is the quintessential British brand that every celebrity wants to be seen in. Made in Manchester, every garment is hand-tailored to perfection. Here's three reasons to buy Private White this summer:
Attention To Detail
A recent client of Studio British talked passionately about the zips on a Private White V.C. coat. Now, when you buy a run-of-the-mill coat, you are hardly going to go out of your way to notice the zip, after all 9 times out of 10 it’s that familiar one we all know.
But not Private White, they have sourced zips which are strong, durable and a unique gold hue. In every one of their garments, the attention to detail is just as fastidious as their zip choice.
As a result, every time you buy a new piece, you are likely to spend the first week of wear enjoying the experience of discovering the pockets, fabrics and impeccable details that make up the garment.
Horn button details on the Longline Check Jacket (Was £550, now £330) Buy Now
Quality Performance Fabric
Making use of performance fabrics such as Ventile and Tropical Weave, Private White V.C. show that they care about how the coat will be used. This summer's navy desert jacket (below) is a perfect example of the factory utilising it's military past to inform design decisions. The Tropical Weave fabric stays cool when dry, but is water repellent in case of showers, making it a true all-rounder whatever the weather.
Navy Desert Jacket (£279) Buy Now
Heritage Yet Fashion-Forward
Standing tall as the lone survivor in the former bustling manufacturing city known as Cottonopolis, the Private White V.C. factory exudes history and pride of workmanship. Studio British were fortunate enough to pay them a visit in Manchester and from the cutting room to quality control, every person in that factory was a committed craftsman, proud of their abilities and eager to show off just why Private White V.C. pieces are a cut above the rest.
Classic White Tee in Soft Spun Cotton (Was £79, now £47) Buy Now
Want to buy Private White V.C? Good news, the summer sale is now on!